What Boomers Want Most

90

 

Hanley Wood and home builder Taylor Morrison have just unveiled new research on what buyers in the 55+ age group want when purchasing a new home. Research revealed includes findings gleaned from a focus group with buyers in this age group as well as a separate survey of recent home buyers age 55 and older gauging values, preferences, and attitudes. Results of both studies are driving the design and development of the NEXTAdventure Home, a model home to debut at the International Builders Show in Orlando in January 2017. Demonstrating current lifestyle and living preferences among the important 55+ buyer demographic, the home is the joint collaboration and vision of Hanley Wood and Taylor Morrison.

The top-line report conducted by Grey Matter Research and Consulting reveals that first impressions are important when entering a new community, as is feeling welcome in the community. Amenities such as clubhouses, pools, and walking trails featured prominently in the decision to purchase in a community. Location was key, as residents want their new homes to be near shopping, dining, medical services, and entertainment.

Read more here from BuilderOnline!

Email this to someoneShare on FacebookPin on PinterestTweet about this on TwitterShare on LinkedInShare on Google+

Leave A Comment...

*