What Boomers Want Most



Hanley Wood and home builder Taylor Morrison have just unveiled new research on what buyers in the 55+ age group want when purchasing a new home. Research revealed includes findings gleaned from a focus group with buyers in this age group as well as a separate survey of recent home buyers age 55 and older gauging values, preferences, and attitudes. Results of both studies are driving the design and development of the NEXTAdventure Home, a model home to debut at the International Builders Show in Orlando in January 2017. Demonstrating current lifestyle and living preferences among the important 55+ buyer demographic, the home is the joint collaboration and vision of Hanley Wood and Taylor Morrison.

The top-line report conducted by Grey Matter Research and Consulting reveals that first impressions are important when entering a new community, as is feeling welcome in the community. Amenities such as clubhouses, pools, and walking trails featured prominently in the decision to purchase in a community. Location was key, as residents want their new homes to be near shopping, dining, medical services, and entertainment.

Read more here from BuilderOnline!

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