There is a lot of talk about what Millennials want in multifamily amenities—and it usually involves speed, ease and the latest technology—but of course, they are not the only ones to consider this year.
Property owners also recognize the downsizing Baby Boomers as another key demographic. That said, it is important to keep in mind that Boomers, too, are writing their own rules—the “same old” just won’t do when it comes to what they are looking for in an apartment.
And what about the forgotten Gen Xers?
Home ownership for the 35-50 age group is down significantly from just a decade ago. Many successful professionals over 35 are looking to “upgrade” not by purchasing a home, but by choosing an apartment that perfectly suits their needs and desires.
As a property management firm that manages over 23,600 units in 162 properties throughout California and Nevada, we’ve identified some of the most sought-after amenities in 2017, based on each demographic.