How much do baby boomers love to travel? According to industry research, we spend $157 billion on trips every year and many polls rank travel as our No. 1 leisure activity.
Recently, the Preferred Hotel Group teamed up with Harrison Group, a marketing research firm, to learn more about boomers’ travel preferences. “This generation is passionate about travel and want to have fun, says Lindsey Ueberroth, hotel group president. “And for professionals that are not focusing on this, it will be their mistake.”
While it’s hard to make generalizations about 78 million individuals (especially this trailblazing demographic), pundits do point to certain trends among boomer travelers. To give you some inspiration for the 3.7 statistical trips you’ll take in the next year, here are seven of the hottest trends among our peers.