Baby boomers are the most talked about generation in the country. At approximately 77 million people, they’re also the largest (“Millennials” are a close second). Born between the years of 1946 and 1964, this post-World War II generation is now between the ages of 51 and 70.
A generation as large as the boomers is always going to have a profound impact on the world. Here are 10 facts we bet you didn’t know about baby boomers:
1. They’re Online – and in Great Numbers
According to a Google study, 78% of Boomers are online. A full one-third of all boomers online describe themselves as “heavy internet users.”
2. They’re Turning 65
Starting in 2011, Boomers began to hit the traditional retirement age of 65. According to AARP, Boomers will turn 65 at a rate of 10,000 a day over the next 18 years.
3. They’re Increasingly Foreign Born
According to a 2014 report by the U.S. Census, the number of boomers who live in the U.S. but who were born in another country is on the rise. Today approximately 10 million foreign-born boomers call America home.
4. They’re Thrifty
While not cheap, Boomers don’t believe in spending money needlessly. 79% of baby boomers believe that store brands are an excellent option instead of name brands.